✎✎✎ Dominos Pizza Hut Case Study

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Dominos Pizza Hut Case Study



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Pizza Hut Case Study

New entrants are also flocking the industry BizLeader, , para 4. All the players face the challenge of affecting their respective margin expansion as internationalization remains the obvious option to sustain the competition. The firms are spending huge capital amounts to sustain the expansion. This eventually puts the firms at the risk of failing to recoup substantial returns PR Newswire, , para 3. This has enabled the company to increase its innovation ability. This innovative approach led to a timely solution to the cold pizza delivery problem.

The firm has also earned itself the tag of being a leading market trend setter. This, in turn, influences its power to retain and build loyal customers. It also enables the firm to constantly introduce new products. This reduces the possibility of encountering losses as a result of products taking too long in the market introduction and familiarization phase. As Buss , p. This contrasts heavily with its external market plans that have so far lined up thousands of new stores for opening. The company is continuously reducing its number of stores in the US market. Thus, it implies that the single-unit operators within the American market are curtailed from opening up new branches to contain the challenge being posed by other rival firms, such as McDonalds.

With the advent of information technology, the firm has focused on developing a digital marketing technology that it has integrated with social media to increase interactivity with its mainly youthful clientele. Additionally, the company is combining this with consistent pricing strategies for its menu as a means of sustaining its sales momentum that it has managed to enjoy for the last few years. The firm has also pursued a plan that has eventually seen it introduce both Smartphone, as well as tablet apps intended for use in making orders Marshall, , para 6. The Pizza Hero game software that was launched for iPad use underscores the great determination by the company to make use of digital capabilities in enhancing market performance.

In other words, the company is utilizing the power of social media to reduce its advertising costs as the platform achieves the same results Speedy, , para 5. Waiting and hoping that the credit market situation in the country will stabilize in the near future to enable the franchisers the opportunity to borrow funds and expand their outlets is impractical. This will give the firm a greater footing, similar to its main rivals. In case running too many company-owned outlets poses a management challenge for the company, the organization can make arrangements with its individual market partners to hand them the shops. Such an arrangement would see the individual entrepreneurs run and manage the outlets as though they owned them personally, but submitting the resultant profits to the franchiser and receiving quotas from the same.

This will help in spearheading expansion in the market, while also empowering the franchise to grow their businesses. The chain is currently considered as the second-best performing in the market after another American brand Pizza Hut. Improving the global financial situation, especially after a long-term crisis, is proving to be of benefit to the company as it offers added opportunities for growth.

Equally, the international expansion of the company is influencing its overall market performance by expanding the market and increasing sales volume. The greatest market challenges for the firm are the failure of its US-based franchises to access credit and expand their business operations. This is affecting the overall business performance because the American market is by far the largest globally in as far as pizza sales are concerned. Thus, any firm must take the American market seriously if it intends to compete effectively. As a remedy, the firm should invest directly in opening up branches in the country and invite franchisees to manage the branches on its behalf, instead of wasting time in waiting for the normalization of the domestic credit market.

Buss, D. Gluyas, R. Marshall, R. This article. Visit the Master Case Builder Shop. B usiness strategies succeed when they lead to business growth, strong competitive position, and strong financial performance. Many different approaches are possible, but all are meant to bring improvements in these areas. In highly competitive industries, the firm's officers and other senior managers take a keen interest in knowing precisely how well their strategies succeed in serving this purpose. Interest is especially keen immediately after the company changes or adjusts plans.

In , for instance, managers and owners of Domino's Pizza, Inc. The firm was, in particular, losing market share to two significant competitors, Papa John's and Pizza Hut. Many people call this industry, unkindly, the "Fast Food" business. The firm competes not only with other Pizza restaurants, but also with restaurants with different menus such as Subway, McDonald's, and Chick-Fil-A. This segment of the Restaurant industry defines itself not by menus, but instead by the words "Fast" and "Quick. Nevertheless, in , the strategy seemed to be failing. In late , therefore, the firm's new CEO chose to "re-center" strategy on pizza quality. Market research showed that customers rated Domino's pizza taste as very poor "tastes like cardboard".

As a result, by the end of , the firm had substantially improved the pizza recipe and launched a marketing program to bring this news to the market. The question on January 1, , was: Will the new strategy work? Anxious for an answer, the firm began in Q4 detailed tracking of the growth, competitive, and financial metrics that appear in the next section. By the end of Q1 , the first results were "in. Domino's took this as confirmation the new strategy was succeeding.

Now in , the firm continues to research and improve the pizza recipe, while adjusting its marketing strategy at the same time. For this, the firm relies on its year tracking history with these metrics. A new strategy or a strategic change is successful when the strategic plan itself is undoubtedly responsible for one or more of the following measurable, tangible results:. Notice that analysts measure the impact on financial performance with metrics that focus on the firm's core line of business. Domino's, for instance, prefers to measure strategic impact with EBITDA—Earnings before interest, taxes, depreciation, and amortization.

The firm's strategy drives performance in the core line of business, after all, and that is what strategic planners need to measure. These factors tend to "muddy the waters" when the analyst tries to use Net Income to measure the impact of strategy changes. S trategy builders can find practical guidance in this definition. Notice that the definition names four kinds of actions. With just a little imagination you can probably see that these actions point rather directly to steps in a strategy building process:. This strategy building process is rational, straightforward, and likely to succeed—if the strategy builder takes these steps in order.

Note that businesspeople rightly speak of strategy building as strategy formulation , instead of "writing a strategy. S trategy formulation Step 1 lays a foundation for the strategy. Here, the strategy builder re-states several ideas from the founder's vision for the business. The business strategy builds directly on the firm's offerings and its value proposition. This proposition describes the goods and services the firm sells, regarding the value they offer to the customer.

In brief, the value proposition explains why customers would buy from this firm instead of the competition. In this way, the value proposition shows how the firm creates customer demand and differentiates itself from competitors. Naming the firm's industry sector help's identify the firm's competitors. And from that, the strategy builder learns which strategies the firm must compete against in the marketplace. The strategy builder's task is to understand which approaches work well in the industry and which do not. That means its competitors are restaurants of various kinds that:.

Note that a single firm can operate in several industries. Apple, for instance, operates in at least five industry sectors: Computer hardware, Computer software, Consumer electronics, Digital distribution, and Silicon Design. Apple faces a different set of competitors in each of these industries. There are, incidentally, quite a few industry classification schemes , or taxonomies, in use, worldwide. However, for strategy builders, all that matters is that the firm refers to a system that identifies the firm's competitors accurately. Identify first the firm's customers as either consumers or businesses. This distinction is essential for strategy builders because consumers and business firms buy for different reasons.

They have different criteria for deciding what and when to purchase. And, they respond differently to seller pricing strategies. Identify also the target market for the firm's offerings and value proposition. Note that markets can have quite a few defining characteristics. S trategy formulation continues in Step 2 by naming tangible top-level business objectives and explaining how to measure progress towards meeting them.

For firms in private industry, the highest level objective is increasing owner value. For most businesses that is the firm's reason for being. Note, however, that firms achieve this objective only by earning profits. And, there are only two ways they can use the period's profits to increase owner value:. Because firms increase owner value primarily by earning profits, the supreme goal itself reduces to a profit statement: The firm's primary objective is to make, sustain, and grow profits. From this, it follows that a private firm's general business strategy is explicitly designed to enable the business to create, continue, and increase profits. Most government and non-profit organizations, of course, do not exist to meet profit objectives.

A few—such as Postal Services, licensing agencies, or lottery commissions—do generate revenues and try to earn enough to cover their expenses. However, for these and all other government and non-profit firms, critical strategic objectives derive from mission statements. ODOT Mission: To provide a safe, efficient transportation system that supports economic opportunity and livable communities for Oregonians. ODOT further explains the meaning of each objective in concrete terms. And, it provides tangible performance measures for each goal, which are useful for developing the Department's strategy. In this way, performance measures also help set targets, plan budgets, and evaluate Department performance. Some businesspeople are not pleased when they think they have just heard that their firm's "only" objective is "earning profits.

People understandably ask whether strategy builders should place these objectives on the same high-level as the profit objective. The firm takes these responsibilities seriously. And they emphasize these values in communications and reports. Their importance notwithstanding, high-level mission statements and values like these are not part of the firm's generic business strategy. They do not use these values to differentiate themselves from competitors. The set of values, on the other hand, help shape the ways the firm designs and implements lower-level strategies, such as its marketing strategy or its operational strategy,. S trategy formulation Step 3 addresses the "How" question: Exactly how does the company achieve objectives?

For firms in competitive industries, the question becomes this: Specifically, how does the company win against competitors, create customer demand, and earn, sustain, and grow profits? For these firms, the generic business strategy is a competitive strategy. For many decades, textbooks and business articles have put forward the idea that strategic planners have essentially only two possible plans of attack: Firstly, differentiation and secondly, cost leadership. Here, the firm provides uniquely desirable products and services. Firms that choose a differentiation strategy to create and communicate uniqueness through one or more of the following Firms that pursue cost leadership goals minimize their production and selling costs.

Companies with a "cost leadership" strategy can charge industry average prices and still earn handsome profits because their costs are lower than the competition. However, firms using cost leadership may also add an element of differentiation by selling at lower prices. Even so, they can still realize acceptable margins because their costs are low. Discussions on business strategy usually refer to several ideas of Michael Porter.

These stem primarily from Porter's books, Competitive Strategy 1 and Competitive Advantage 2 Porter's approach adds a second choice for strategy builders: the scope of the attack against competitors. Porter's system allows strategy builders to select between attack plans "Differentiation" and "Cost leadership," but also to choose the level of market scope for competitive activities. The strategy may target a broad market, or it may target a narrowly focused market. As a result, under Porter's system, the strategy builder chooses from four generic competitive strategies.

Exhibit 1 shows the possibilities. In competitive industries, each firm chooses the strategy it believes it is best prepared to exploit. Making that judgment, however, calls for excellent and detailed knowledge in several different areas. Strategy builders, in other words, need access to information about their firm—some of which is public, and some of which is probably proprietary, or "inside" information. The strategy builder identified the firm's industry in Step 1 Build on the vision. Naming the industry sector helps identify the firm's competitors. From this, the strategy builder finds which strategies are working in this market, and which are not. Incidentally, firms cannot hide their generic strategies from competitors.

One firm can reasonably deduce the strategic plan of another from knowledge of the competitor's product history, pricing history, and marketing messages. In Step 1 Build on the vision , the strategy builder also states the firm's offerings, its value proposition, its target customers, and its target market. Knowledge in the above areas may be considered the necessary "background" for choosing and building a strategic plan. From this, strategy builders sense intuitively which general strategy will serve the firm best. And they may at this point have some sense of how the firm will differentiate itself and create customer demand. This much, however, is not yet a strategy.

This innovative approach led to a timely solution to the cold pizza delivery problem. Retrieved Dominos Pizza Hut Case Study February Pizza Dominos Pizza Hut Case Study has various Dominos Pizza Hut Case Study and sub strategies Of Mice And Men Betrayal achieve Dominos Pizza Hut Case Study objectives. Dominos Pizza Hut Case Study pizza puts lots of efforts on advertising and promotion to ensure that their entire customers are aware of the current prices and new products. Retrieved 14 June With "eat fresh" as their slogan, you might think that Subway would provide only the highest-quality food, define mise en scene apparently, that's Dominos Pizza Hut Case Study always the case, according to some unsatisfied customers. And if you ask Dominos Pizza Hut Case Study Chicago TribuneDQ's burgers are "as poorly made as uranus god greek fast-food burger can be

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