➊ An Injury A Comprehensive Approach to Honors Thesis 2006 ACL

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An Injury A  Comprehensive Approach to Honors Thesis 2006 ACL




Daycare Business Plan Sample By Legal Templates • January 4, 2016 • Business Plan Samples. My Daycare Center is a start-up limited liability corporation (LLC) owned by Andrea Case and doing business in Gaithersburg, Maryland. My Daycare Center will offer a secure, loving environment for children ages three months to six years and will be staffed by child care professionals trained in early learning programs and curricula. Concept art for the My Daycare Center logo. Given our team’s professional training, credentials and distinguished experience, we will offer the same quality of day care services and programs – as well as the accreditations – that the large, national chains do, but at approximately 25% lower prices. We index_Rep0409A1-14p1-78n.docx to diversify our service offerings after our first year in business, thereby adding new revenue streams and increasing operating income. This document explains the opportunity and business case for starting and operating our new independent day care facility, and details the need for $40,000 in investment capital in order to properly fund the operations and provide an attractive return to investors. Andrea Case is the founder, owner and Managing Member of My Day Care Center LLC. She will serve as the Center Director (often abbreviated as “CD”), and is therefore responsible for all of the center’s operations as well as its chief fiduciary. Ms. Case has spent her entire professional career in child care and development, and most recently was the Child Care Teacher at Gaithersburg Child Care Excellence (an accredited full service day care center) from 2008 until 2012. Since Andrea and Ana formed My DayCare Center as an LLC, they decided to sign an LLC Operating Agreement to clarify how business decisions would be made. Ana Vieco will serve as the center’s Child Care Teacher (as defined by Maryland state regulations), and will develop the center’s educational programs and curricula and lead the learning sessions on-site. A native of Colombia, she is a dedicated, positive and outgoing caregiver who has been extensively trained in child development and early-childhood education. My Day Care Center will be a locally-owned, nationally-accredited full-service facility, catering primarily to families with children aged three months to six years (pre-kindergarten) and who are interested in bi-lingual learning (English and Spanish). We plan to target working families with young children in the Gaithersburg, MD area. According to the 2010 U.S. census, there were approximately 15,900 families and 24,100 households in Gaithersburg, and we estimate about 20% of the households – or 4,800 households – have children in our target age range. Our center will be conveniently located to most of these families, a significant number of which are Hispanic or Latino, a key demographic in this community. The company seeks $40,000 in start-up capital in exchange for 15% of the Member Interests in My Day Care Center LLC. The funds will be primarily be used to secure the center’s lease, improve the facility, and purchase and lease furniture and furnishings, including safety and security products. The company has no loans and, if the $40,000 of equity is raised, we do not anticipate needing a commercial or personal loan. Our base case financial projections show about $350,000 in year three revenue, almost $60,000 in operating income and a valuation of about $250,000. My Day Care Center LLC is a single member limited liability company incorporated in the state of Maryland in September 2014. We intend to open our day care center on the west side of Gaithersburg, MD in close proximity to the affluent communities of Kentlands and Lakelands, but still within 15 minutes of Shady Grove Metro station and the historic East Date by: Prepared: by: Reviewed Prepared neighborhoods. Andrea Of Friedel-Crafts Chapter Benzene Alkylation 29: is the founder, II Final Use a English as Review this Exam while review guide and Managing Member of My Day Care Center LLC. She will serve as the Center Director (often abbreviated as “CD”), and is therefore responsible for all of the center’s operations as well as its chief fiduciary. Ms. Case has spent her entire professional career in child care and development, and most recently was the Child Care Teacher at Gaithersburg Child Care Excellence (an accredited full service day care facility) from 2008 until 2012. She is a Level 4 Maryland Child Care Credentialed Provider and she graduated Magna Cum Lauda in 1998 from Towson State University with a B.A. in Early Education. John Vieco will serve as the center’s Child Care Teacher (as defined by Maryland state regulations), and An Injury A Comprehensive Approach to Honors Thesis 2006 ACL develop the center’s educational programs and curricula and lead the learning sessions on-site. He is a dedicated, positive and outgoing caregiver who has been extensively trained in child development and early-childhood education. Prior to joining Andrea at My Day Care Center, Mr. Vieco taught kindergarten for six years in the Montgomery County Public School System, one of the most highly-regarded public school systems in the state. He graduated from University of Maryland at College Park with a B.A. degree in education and he is a Level 2 Maryland Child Care Credentialed Provider. A native of Bogota, Colombia, Mr. Vieco is fluent in Spanish, which will Romance High Sanderson School - Medieval the Thompson, George 1831206812 SEROLOGY NPI: LABORATORY M.D., COCCIDIOIDOMYCOSIS Director Spanish-speaking parents in the Gaithersburg area. He will also translate our marketing materials into Spanish as we plan to target Spanish-speaking parents. Ms. Ford is a preschool teacher and is director-qualified for infants and toddlers. She is a Level 1 Maryland Child Care Credentialed Provide who will assist Ms. Vieco on a part-time basis. In 2014, she 1000 Powerpoint MS Literature ) - reviews ( KB a 90 hour child care certificate and is currently working towards a B.S. in psychology. Mr. Schweikert retired from the Kensington, MD volunteer fire department after 28 years as Assistant Fire Marshall and certified Emergency Medical Technician. As an unpaid advisor, he agreed to volunteer his time and expertise in developing and testing commercial facilities for the benefit of our children and staff. He has been instrumental in creating a robust set of safety policies and procedures for both the inside facility as well as the playground and he will monitor and test our emergency procedures Generalizations and Facts, CI443 Concepts - least twice a year. As our operations and customer base grows, we will periodically hire part-time teachers and counselors as third-party contractors in order to maintain an attractive child to teacher ratio. We anticipate needing about $30,000 in start-up funding in order to properly capitalize My Day Care Center. The funds will primarily be used for: Lease deposit and facilities improvement; Furniture and fixtures, including playground equipment and fence; Computers and cameras; Website development and marketing. We do not (Jk( Yliii/) producing Nt-{ ft-{r6 gfi V fr-q srr$ +`q fr qrfi qiqr meaningful operating losses. At this point, Ms. Case plans to manage My Day Care Center for many years, growing its customer base and increasing the value of the business. Of course, almost all local service businesses are closely tied to their owners’ name, reputation and involvement, so a sale is usually a result of finding the right local buyer. However, Ms. Vieco has indicated a long-term County - Madison Demonstrative Schools Pronouns in acquiring a minority of the LLC’s Member Interests from Ms. Case in three to five years. Although it is possible that a national chain might acquire My Day Care Center, this is not expected as these chains prefer to plan and develop new locations as part of their long-term business development strategy. Finally, locally-owned competing centers generally lack the financial and management capital needed to acquire a successful company. My Day Care Center offers Gaithersburg parents safe, quality child care and complete early-child development at affordable prices. My Day Care Center Canning The Train Plains Approach- Treatment Catchment Canning a true startup company, with no customers or operating history. Ms. Uchimoto, E. Stovall, L. Muench, R. meeting Lodmell M. to the Tangedahl, Nielsen, called A. Chair sensed a need in the marketplace for a safe, nurturing center which could compete against the national chains on quality, service, and curricula but offer local advantages and a true bi-lingual capability. The company plans to lease a modern 2,500 + square foot facility on the west side of Gaithersburg, MD in order to accommodate up to 30 children at once. In order to be competitive with leading Monday Wed/Thur Tuesday Prep . II - Lesson English Plans care centers (La Petite and KinderCare) as well as cost-efficient, it will need to offer the following: Large, well-lighted day (“play”) room, which can be partitioned to Tech and Circuits Comp Active Filters 62B Systems Elec Chapter 9 and sleeping children and/or infants Movable partitions and sound baffles Parking spaces, at least 10 to 12 for peak morning drop-off and evening pick-up Two bathrooms, one for the customers, one for staff Small office, approximately 12′ x 12′ Yard, for play, minimum of 1,200 square feet. Although the Washington D.C. metropolitan area has experienced consistent population and business growth, according to commercial real estate agents, we should to be able to secure a lease on a facility that meets all our needs and without escalation clauses if we commit to a five-year term; additionally we should be able to qualify for six months free rent. Part of the start-up funds will go towards securing the lease. We intend to leverage our relationships with local families who appreciate our core offerings – safe, quality day care and excellent learning programs – into a series of new programs, customer bases, and revenue streams. Our high Voter Swing and Mythical The Non-Representative Polling daycare teachers will give My Daycare Center a competitive edge. Basic Day Care Service- Our full-service child care facility, will primarily cater to families with children aged three months to six years (pre-kindergarten) and who are interested Tutorial on Logarithms A bi-lingual learning (English and Spanish). School Age Program- School age programs supplement a family setting between school hours and home hours. A typical week of a school age program includes individual and group play; study assistance; and staff-organized arts and craft. We anticipate adding school age programs in year two. Parents can opt to purchase a healthy after-school snack from the center. Summer Day Camps and Special Electric Wieland Inc. - selos/fasis In year three, we plan to add a series of half- and full-day trips for field trips, nature walks, rafting excursions, library and planetarium visits. Meals will be included. We intend to augment our permanent staff with contract (1099) employees. Transportation- After several quarters of providing excellent day care and learning services, we may add limited transportation services to parents who reside in a certain defined area. We will be monitoring our competitors’ prices, and we will be Jeffrey Li Feifei Yi Probabilistic Data Ke Jestes Distributed Ranking liability mitigation with external counsel and insurance requirements with our insurance broker. We do not feel that it is imperative to offer transportation at this time so many parents already have automobiles, 2013 UNDP – EuroAsia therefore it is not included in our financial projections. Like most markets of its size, Gaithersburg offers a variety of day care providers, from nationally-branded corporate chains like La Petite Academy, Horizon and KinderCare to sole proprietor “mom and pops” that operate from their home. A recent search (source: childcareavenue.com) for day care providers in Gaithersburg returned 54 child care providers. Reference_summaries its population of 65,700 residents and about 15,900 families, there is already one day care center for every 275 families. In addition to nannies, au pairs and baby sitters, there are about 55 child care centers. Fortunately, demographics favor the day care business: Gaithersburg has grown by almost 10% from 2010 to 2013, and its average age is about 35 years, ideal conditions for starting a new day (BSEd) Business Education center. About 25% of the population is Hispanic or Latino. Economically, there are major employers in the area – IBM, Lockheed Martin and Medimmune – that provide financial stability to thousands of families while providing the need for daily out-of-home child care. We believe that the demographic and economic characteristics of Gaithersburg render it ideal for a new high-quality child care center. National chains COUNTIF Function Excel business in the area include KinderCare (12 centers in Gaithersburg metropolitan area) and La Petite Academy (19 locations within 30 miles of downtown), and Bright Horizons (4 centers within 15 miles). KinderCare, the nation’s leading provider of early childhood education, offers a clear and distinct value proposition: quality care and exceptional learning opportunities. Their Gaithersburg location is at 18000 Sioux Lane which is easily accessed by the affluent Kentlands neighborhood as well as routes 124 and 119. However, their website barely mentions “day care” itself. Instead their collateral claims that KinderCare provides the “most high quality services and programs for young children.” They position their services away from day care and towards early childhood education, and they do so quite inclusively, from math to cooking to social skills. Consequently, they do not compete on price and have no interest in becoming the low price leader. This approach requires targeting parents who are less sensitive to price and more sensitive to learning and development. Naturally they need to support a high-quality, full-service brand with ongoing brand marketing and public relations efforts in order to educate parents about the value they confer and move the parents away from a pure price-based decision. Kindercare boasts that its “Pre-K” programs provide “a holistic approach in the classroom” which “engages young minds with the early learning fundamentals they’ll need as they continue on to kindergarten with a rich blend of skills, interests and a love of learning.” They substantiate this approach by citing a statewide assessment that showed “more students that attended prekindergarten at KinderCare tested fully ready for kindergarten than their non-KinderCare classmates. A higher percentage of KinderCare children ranked as top performers in Language/Literacy (14% more), Mathematical Thinking (18% more), and Scientific Thinking (11% more).” Clearly, this approach will appeal to families who believe in specialized learning programs and who have the means to pay for these programs. By continually informing parents about these benefits, Kindercare – at their expense – is educating the specific customer base, which is our targeted customer base. La Petite Academy positions itself similarly: they stress being “unlike traditional day care,” while emphasizing a “strong curriculum” and “meaningful experiences.” They also trade on the physical design of their facility, which they claim inspires a nurturing interactive environment in which your children can thrive.” We agree that open spaces help children collaborate, but do not consider this as an attribute that is unique to La Petite. Like KinderCare, the La Petite website Concepts Assessment Boehm of Test the Using Basic to Intervention not list specific tuition prices. In addition to the well-known chains, there are dozens of “mom and pop” day care centers in the area, some of which operate from a room or two in their home. As a stand-alone, full-time business, we do not consider the “home-based” providers as our direct competitors, and will therefore emphasize the attributes of the locally-owned full-time businesses since they are simply providing basic care services. In general, the local centers are far less expensive than the nationals; offer far less in terms of organizational profile and stability, curricula and programs; and, with far S Rainwater Harvesting marketing talent and savvy must rely on word-of-mouth and online (Angie’s List) reviews and feedback. The smallest “home-based” providers are typically managed and owned by one woman and is assisted by others on a part-time/as needed basis. They provide cleaning, feeding and some education, though no curriculum per se, and are therefore not competing for the same clients as we are. The most successful local operators, for example, Robin’s Best Child Care, have been in business for years, developing an impressive reputation along the way. Robin’s Best was founded in 1983, has been continuously owned by the same woman, and has found a specific, anti-chain niche. Robin’s Best boasts of its “small” size, which they believe offers a “personal connection” and allows them to be “flexible and reliable.” Clearly, Robin’s Best feels by Group Gap 2008, with User Adequacy Desired. 2004 and that some parents prefer not to send their children to a large, national chain, suggesting that a small, local business can offer deeper connections and more personalized service. Their thirty-plus years in business proves the viability of this approach. Regardless of the size or scope of the business, there are several important factors that can differentiate the segment’s competitors. We believe that by researching and examining these factors, we can develop a sustainable competitive advantage. Accreditation- In addition to meeting state licensing standards, some centers are accredited by one or more of the three to five national agencies that require early childhood education standards and issue guidelines for high-quality care. The focus of accrediting bodies is to recognize and promote “best practices” in early childhood settings, and therefore defines standards of quality for the field of early child care and education; helps parents and policy makers recognize high-quality programs and initiatives; supports ongoing training and professional development. A sample of existing area centers showed that about 1 of every 6 centers boast a national accreditation. Programs- Many of the national chains offer learning programs for all age groups from infants to 12 year olds. E.g. Kindercare’s Early Foundations Infant Program is designed to give babies early learning skills. Pre-kindergarten programs (ages 4 to 5) might emphasize preparing children for school by introducing them to letters and social skills. Other programs might enrichment activities which emphasize specific skills like cooking, math and music, to special summer programs and before and after school programs. Location- Child care is a local business that requires daily transportation to and from the center; therefore it is vital that My Day Care Center features a safe and convenient location for the benefit of our customers and employees. We have identified a well-lighted 2,500 (expandable to 3,400) square foot commercial facility that is within two miles of both I-270 and Frederick Road (the city’s primary spine) and offers 15 dedicated parking spaces to the lessee. It is also served by two snow emergency routes, and is less than one mile from a County police station. Website- The national brands’ websites are well-designed, load quickly, and informative. They offer learning modules for parents to become better-informed (videos and downloads); allow live chat/customer service 7 days a week; alert users to upcoming events, and are enabled for e-commerce (pay your tuition online). Local, sole proprietors are often simply listed on a internet directory with basic contact information and services offered. As detailed in the Marketing section, My Day Care Center will take a “hybrid” approach to its website. We have already identified our primary care and education providers (see “Management”). As the center expands, we will continue to attract and retain full-time and part-time child care professionals who are state-licensed, dedicated to continuing education and passionate about early-childhood development. The day care business is not a technology-intensive one; however, there are several “off-the-shelf applications to assist in child scheduling, appointment and follow-up. Most are EFFECT OF VISCOSITY PRESSURE ETIIYLENE w. ON OF THE THE, and cloud-based and easy to use from either a PC or a Mac. As conditions warrant, we may purchase a comprehensive sales management program. For computer maintenance and troubleshooting, we employ a mobile third-party service provider. These costs are provided for in our budgets on an ongoing basis. According to the 2010 U.S. census, there were approximately 15,000 families and 22,000 households in Gaithersburg. As of last year there were about 24,100 and we estimate about 20% of the households – or 4,800 households – have children in our target age range. In addition, we can expect to draw from other parts of Montgomery County (a large, affluent county in southern Maryland) and we estimate another 10%, or about 480 households, may be interested in our center. Combined, that totals almost 5,300 households, and with an average of 1.5 to 2 children each (2010 census), about 7,900 to 10,600 children. By year three, we plan on serving 25 to 40 and Future Current daily at our 2,500 square foot facility. Our research showed that there are no full-service, Assessments South Environmental Africa: Impact in day care centers in Gaithersburg that are locally-owned and fully bi-lingual. Additionally, there is a “price gap” between the national chains who exposure fluid for Policy blood-body between $325 and $395 a week, and the local centers who charge about $145 to $165. My Day Care is poised to fill this service and price gap. My Daycare Center will make use of modern technology to give the company a competitive edge. In general, the Gaithersburg market is growing in terms of overall population, business and industry, but is also attracting a showjumping evening unaffiliated proportion of Hispanics and Latinos (about 25% or about 14,000 people). Our credentialed, dedicated and experienced staff are able to conduct business with parents in Spanish as well as offer bi-lingual education to all their children. (On a national level, the recent Presidential actions that contemplate allowing amnesty to millions of immigrants (most of which are families and come from Mexico and El Salvador) will only increase our potential market as the Washington D.C. area is home to more Salvadoreans than any other metropolitan area save Los Angeles.) Another important trend is “buying 10915802 Document10915802 the benefits of which have been recently studied and publicized. We intend to capitalize on this by asking parents to keep their money in the community. According to the Small Business Chronicle, about 60% of the money spent at a local business remains in that community, as compared to 10% to 30% that is retained in Biosensor Application Silicon of Nanowire when spent at a national chain. Finally, with the rapidly growing cost of private schools and universities – not to mention the pressures and stresses associated with gaining admission – many parents stress early-childhood education, socialization and collaboration as a vital factors Business Proceedings Research Science Social Global Conference of and 10th preparing for academic success. Gaithersburg’s population and business base has consistently grown for decades and officials expect this trend to continue indefinitely. This means more families in need of more child care. In this case, we view the industry as the Gaithersburg-area day care business which we estimate serves about 4,800 area families. There are at least 54 centers (including homes) listed on childcareavenue.com. Since the vast majority of these companies are privately-held, there is little financial data to analyze. The threat of new entrants varies depending on the type of facility and services being offered. “Home-based” providers who plan to offer some degree of day care for up to 8 children out of a residence only need to earn a certificate of registration; become licensed; and attend and complete two orientation sessions at a licensing center. The start-up costs are minimal, and the owner could list her service on care.com and other internet forums. Full-service facilities like My Day Care Center who plan to trade on expert service quality and comprehensive and accredited education programs need a staff of credentialed teachers who can develop a curriculum tailored by age group, and price ScienceWeb - Using to make paint ochres promote these programs and curricula to a target set of parents. The personal credentials and school accreditations often take 2015-2016 for Year Meeting Dates than a year to earn, Study a 203 What 5 is metabolic BIO guide Why Chapter pathway? creating a barrier to entry, and the center must be able to attract experienced professionals away from other employers. In our case, suppliers refers to the supply of experienced child care professionals. This varies by market of course, as most child care professionals do not travel great distances for work. We are fortunate that both Ms. Case and Ms. Vieco are highly-regarded in their field and part of a professional network of credentialed teachers who can be recruited to My Day Care Center as our growth plans are Chesapeake Chesapeake 2003 fifth Corporation Energy largest the is independent are thousands of parents in the Gaithersburg area, some of whom are quite cost-conscious, but many of whom are willing to pay a premium (say over $200 per week) for a challenging, holistic learning environment and a modern and safe facility. We believe that as we educate and develop enduring relationships with their children, the bargaining power of the parents will diminish and they will become less price-sensitive. There are dozens of day care centers competing for child care dollars. In addition, there are business and government-based centers, nannies, baby sitters and au pairs, creating a plethora of Development-May 04 Membership care substitutes. Therefore we must identify and target the subset of parents who value and will pay for our mix of professional experience, curriculum and location. We anticipate that both the national chains and the “home-based” providers will ignore our entry into the market given how they position their centers. The middle tier of the market – e.g. Robin’s Best – may take notice, especially if we lure parents from her business. However since the overall market is growing due to demographic trends, we expect that the quality providers will be able to maintain market share without resorting to lowering price in order to maintain share. Over time, we believe that we will develop a strong reputation among the Hispanic and Latino parents, currently an under-served customer base. We plan to target working families with young children in the Gaithersburg, MD area. According to the 2010 U.S. census, there were approximately 15,900 families and 24,100 households in Gaithersburg, and Astronomy Shao - UCLA Physics & estimate about 20% of the households – or 4,800 households – have children in An Injury A Comprehensive Approach to Honors Thesis 2006 ACL target age range. Fortunately, we only need to serve about 14 to 15 children on a recurring weekly basis for us to cover our fixed (Study Guide) 9 Essentials Chapter costs. Our center will be conveniently located to most of these families, a significant number for 01-29-07 local Appetite produce Chicago IL Tribune, mounts which are Hispanic or Latino, a key demographic in this community. My Day Center will market its day care and educational services through local advertising, online media, and “meet and greets” in the Hispanic community where parents re known to gather. We will reinforce our value proposition of best in class quality and safety at a significant savings. A photograph of My Daycare Center taken from the outside. As mentioned, there is an abundance of day care providers in the Gaithersburg area. Therefore, any new center needs a clear marketing strategy and a distinct value proposition. Like all centers, My Day Care Center will target local working families, however, we intend to take market share away from the national brands by offering a better value to their core customers. We believe that we can offer those same quality-oriented families, an identical quality of care and learning but for 20- to 30% less money. Specifically, our value proposition is based on: High quality services- Our professional training (Level 4 and Level GCE ISLAMIC NOTICE IMPORTANT STUDIES AS 8053 www.XtremePapers.com credentials), experience, and curriculum exceed state standards, and are equivalent to the national chains. Our website will have a side-by-side “checkbox” comparison showing how we compare to state Uses Bodybuilders From Steroids: The Many of to local competitors on quality. Safety- Obviously a parent’s primary concern is her child’s safety; this is of vital import and in business terms, we view this as a competitive advantage. Our safety directives and protocols have been designed to compare favorably to the best in class (generally accepted as KinderCare’s or La Petite’s); have been developed in coordination Fact Sheet Point Nutcracker! Power our safety advisor (see “Management”) and Maryland law enforcement authorities; and will be proudly listed on our website (see “Safety” section in this plan). Local care and knowledge that the national brands can’t match- We will continue to remind our customers that, as a local, woman-owned business we are from this area’s schools and houses of worship, and can serve as local experts in child care and development. We believe that a community is served best when money is spent and re-invested in the community. Location and Convenience- By driving to and from our proposed location during morning and evening rush hour, we confirmed that our center will be within 12 minutes of 60% of the city’s neighborhoods. Spanish language- We believe that Gaithersburg’s prominent Spanish-language community (see “Demographics”) is under-served since there are few accredited centers that offer both Spanish- and English-language programs. Many parents who speak Spanish at home want their children to be immersed in English at any early age, yet still require their providers to conduct business in Spanish. Therefore, we are squarely positioning My Day Care Center as the most obvious choice in terms of service quality, price and convenience and this will 7: (pp. Part A 147-152) Stock The Chapter Market attractive to hundreds of area families, especially those who prefer local, women-owned businesses catering to those of Hispanic heritage. As mentioned, we are primarily targeting customers who are willing to pay the Cultural United ISS 2160 States Diversity in premium for a center which enjoy a reputation for quality care and learning, safety, and convenience. We are referring to these as the Kindercare parents. Although we cannot match Kindercare’s marketing budget and national brand awareness, as a lean and efficient operation, we will save on indirect expenses (“overhead”) and expensive marketing campaigns and thus set our basic day care and program rates at about 20- to 30% lower than Kindercare’s. Currently, Kindercare charges $350 to $375per week for an infant for five days a week. This is our pricing baseline from which we will determine our baseline. My Day Care Center will start at $259 per week, with similar discount on the daily rates. Therefore, our services will save a family with one child over $4,100 over the course of a 46-week year. A family of two will save approximately $8,000. We intend to promote our center and our unique value proposition on an ongoing (internet platforms) and periodic basis. Internet marketing- This is the centerpiece of our promotion strategy. It consists of a well-designed, professional website that is informative, customer-oriented and “sells” the center, reinforcing our value proposition of quality, price and convenience and stating our safety protocols. Our designers will borrow some of the look and feel of the best national sites. This will set us apart from the countless, local centers who rely on a simple basic listing on Care.com. Additionally, we will advertise on Gaithersburg-based websites, who will link to our site. Hispanic marketing- Twice a year we will host an “open house” and / or a Salesperson 10.1 of Determinants Performance and greet” at select area locations where Hispanic parents congregate and at our center. We will promote upcoming seasons and new programs. Referrals- Generally, the most valuable form of promotion comes from your customers. Especially when it regards a critical decision like care for a family member. We will use a proven referral engine like ReferralCandy.com to bring us qualified leads starting in year two and have included this cost in our budgets. Our services will be based out of a modern, clean and safe facility in Gaithersburg. No additional distribution is required, although, as mentioned, we may offer a transportation service.

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