➊ Iglewood Case Study Marketing Plan

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Download the HelloFresh marketing case study. While travelers rushed to make the most of this mistake, it sent Hong Kong Airline marketers reaching for their oxygen masks. What were their options in the face of this PR crisis? Search for the nearest exit or buckle up and go along for what was sure to be a bumpy ride? Hong Kong Airlines decided to take another route. They chose to breeze right through it. Luckily, they were prepared because of social listening. Soar after a crisis - earn from Hong Kong Airlines' marketing case study.

Social listening and analytics tools are critical to success. In this case, we managed to turn what could have been a damaging issue, into a fantastic PR opportunity. Read the Hong Kong Airlines case study to learn how they used social media data from competitors, and sentiment analysis to inform their strategic decisions. All while keeping customers happy. Download the Hong Kong Airlines marketing case study. Bonduelle , a major French brand in the FMCG industry, was in the grips of optimizing its online brand strategy. The company that specializes in providing canned vegetables daily to over countries, wanted to ensure that their information was as readily available across their company.

Each department was collecting its own data and interpreting it independently without a platform to share the info to other teams. Comparing information was as tricky as comparing apples to oranges. This is a mistake that's commonly committed. Learn how to make data ripe for the picking, with the Bonduelle marketing case study. Social listening held the key to breaking down these data walls. It brought together info from online, social media, and traditional press all on one platform.

It allowed Bonduelle to discover what topics were being discussed alongside their products, which images are associated with the brand, who were their high-performing influencers, and how to protect themselves from bad buzz. Talkwalker offered the perfect solution, by giving them the opportunity to craft their own dashboard and choose who has access to the information. Download the Bonduelle marketing case study. With the increasing demand for authenticity and inclusivity, the beauty industry has been opting for social media and specifically, influencer marketing instead of traditional advertising methods. Rather than companies telling you what to buy, social media posts and influencers act like the stylish friend with the inside scoop on the latest makeup fad.

In a country where the k-beauty brands dominate the shelves, the first step was to differentiate Rimmel. They wanted bold, experimental makeup to create distinctive looks. Rimmel then released the makeupyourownrules campaign which championed self-expression and all-inclusive beauty that radiates confidence. Face better campaign results - Learn from Rimmel's marketing case study. There you have it. Download them all to discover how some of the world's biggest brands use social listening.

And if you're still wondering how to create an amazing case study yourself, Venngage has some great case study examples with free templates, to help produce yours. All in all, social listening works. It can revolutionize your marketing strategy. Make sure your brand is prepared, by learning from each of these five important marketing case study examples. Carol is the community manager for Talkwalker, with a keen interest in social media marketing and branding. We use cookies to enhance your experience when visiting our website. Our cookies policy describes how we use cookies and how to disable them. OK Learn more. Contact us.

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